Media Contact:
Jason Milch
On behalf of United Parks
jmilch@baretzbrunelle.com
312.379.9406

United Parks to Unveil Vision for Daytona Lagoon Revitalization to Volusia County Council at March 3 Meeting
Leading Amusement Park Operator Will Detail $2 Million-plus Investment in Overhaul of Popular Park

Daytona Beach, FL—March 1, 2016—On March 3, the public will for the first time have an opportunity to see the changes that United Parks, the new owner and operator of Daytona Lagoon water park, has in store, when it unveils its $2 million-plus vision for a revitalized park at a meeting of the Volusia County Council.

United Parks, which also operates Hydro Adventures in Poplar Bluff, Mo. – and is poised to become the next operator of historic Rye Playland in Westchester County, N.Y. –, will invest more than $2 million over the next two years to upgrade Daytona Beach, Fla.’s premier water park with an overall facelift, new attractions, a broader food selection, and improved amenities. Company CEO Jack Falfas, one of the amusement park industry’s most-respected operators, is overseeing Daytona Lagoon’s revitalization. Falfas’s more than 40 years of industry experience has included a number of significant park turnarounds, including one that led to a tenfold increase in the profitability of the legendary Knott’s Berry Farm in Orange County, Calif.

“We’re truly excited for the Daytona Beach community to get its first look at what we have planned for Daytona Lagoon,” Falfas said. “The park has created so many great memories for Daytona Beach residents and visitors over the years, and we’ve worked very hard to preserve the park’s original charm while adding new attractions and amenities that will make Daytona Lagoon a must-visit attraction for many years to come.

“Working with Volusia County and the Daytona Beach community has already been an outstanding experience,” Falfas said. “The community deserves a park that’s on par with the region’s other great attractions, and we believe strongly that our commitment to creativity, safety, cleanliness, and attention to detail can take Daytona Lagoon to that level.”

On August 20, 2015, the Volusia County Council approved the lease of United Parks subsidiary, Daytona Lagoon, LLC, to become the new owner and operator of Daytona Lagoon. United Parks closed on the acquisition of the waterpark from DBWP, LLC, effective October 19, 2015.

About United Parks
United Parks is focused on opportunities in the amusement park, water park, and entertainment industries. CEO Jack Falfas leads a senior management team that brings more than 100 years of operating experience. United Parks is an indirect subsidiary of Purchase Capital, an investment firm led by Nicholas J. Singer that provides patient capital for private and public companies with significant potential for long-term value creation.