October 1, 2019 Family Entertainment Center By Mike Bederk

Not all facilities can rely on pulling in guests from across major metropolitan areas to boost their attendance and drive revenue.

For example, Hydro Adventures calls Poplar Bluff, Missouri, home—its population comes in just a shade over 17,000; and Thunder Road, in Aberdeen, South Dakota, shares a ZIP code with only about 28,000 people.

Both of these family entertainment centers (FECs)—and other spots located in smaller markets—sometimes must get creative with their marketing, promotions, and events to attract crowds and generate repeat business. Here’s how they do it.