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Playland, which opened in 1928, is one of the nation’s most iconic amusement parks. Located in Rye, New York, the park is one of the few in the country owned by a municipality (Westchester County).In 2016, Standard Amusements finalized a public-private partnership with Westchester County by which it will invest approximately $30 million to revitalize the park through a number of significant upgrades to rides, restaurants, and Playland’s physical plant. United Parks will operate Standard Amusements.